“The Ingredients Series” is an ongoing design endeavor at Macoscope; its purpose: to push the user experience envelope across different industries in order to envision potential business value.
As we were catching up with all our favorite TV series and movies over the holidays, we asked ourselves: “What kind of TV experience users would want to pay for?”
This question, combined with our obsession with UX and UI tweaks, resulted in a bold vision of an all-in-one experience designed around opportunities mostly unexplored by all the major players. An ever-rising number of platforms, content providers, and syndicators are entering the mobile application market, but their primary oeuvre consists of streaming apps that enable users to comfortably switch screens and consume content on the go. Yet it is both smaller screens and our digital environment that are doing a much better job of providing users and companies with superior experiences.