How to Work Effectively on Your Mobile App? Communication & Process

As we follow the precepts of Agile Software Development, the client’s satisfaction is the highest priority for us (right after quality). This approach also allows us to be more flexible and much more effective than the waterfall development model.

Using Agile, we are open to changing requirements, no matter how advanced the development process. Since we work in short time intervals, or Sprints, we provide our clients with first results much faster. This iterative approach allows for and encourages adjusting project course on the go, so we don’t have to spend time creating hefty, 500-page-long specifications, but if we had to, all the required info would be clear and up to date.

Scrum at Macoscope

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Persona-Oriented Mobile App Design and Development

persona

No matter how similar users may seem at first glance, there are always some crucial differences between them that stem directly from their different needs, and different problems they are trying to solve with your app.

Regardless of whether your app is already alive or you just started thinking about its development, at some point you will have to characterize different groups of users you’d like to attract with your product. Personas are one tool you should seriously consider when doing marketing research and today I would like to share with you how they can work in a case study.

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How to Work Effectively on Your Mobile App? Part 1: The Team

At Macoscope, we consider working in close-knit teams to be one of our core values. It means that not only do we act like a team when working internally, but the precept also applies to our relationships with clients. We act as a team, regardless of whether you are a co-worker sitting in the same office, or a paying client we have never met in person. Moreover, it means that we don’t work separately from each other: when hiring Macoscope, you won’t be paying for a single developer, you will be getting a dedicated team, with the combined skillset and extensive know-how of its members, accrued over years of experience. When necessary, the team working on your project will be able to use the knowledge and expertise of other Macoscope team members.

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Our Farewell to an Eventful 2015

Our Farewell to an Eventful 2015 The beginning of the year is always a good moment to look back and get a new, fresh perspective on things past. 2015 was truly a great year for designers and developers, and with widespread adoption of collaborative software like InVision and Slack, more amazing products got shipped faster and in a more effective manner. Looking forward to all the things that 2016 has in store for us, we prepared a short list of events that had the most profound impact on the industry in 2015:

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Why Try Harder: How to Become a Better Entrepreneur, Designer or Developer

How is 2016 treating you so far? Hope you are all having an amazing time sticking to your New Year’s Resolutions. If trying harder this year is on your list, then you definitely should check out the talk our CEO gave on this subject at the 2015 Mobiconf, one of the biggest European conferences on everything mobile.

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